The Strategic Value of Honest Communication

Reputation has never been more important to organisations and their leaders. In an environment of declining trust, ensuring that you communicate effectively, honestly and with integrity to your stakeholders, is essential.

By taking a proactive and principled approach to communication, leaders can strengthen relationships, navigate uncertainty with confidence, and build enduring trust. In a fast-moving world where scrutiny is constant and credibility is hard-earned, reputation isn’t just a reflection of what you say — it’s how you lead.

With over two decades of experience in strategic communications, I help organisations and leaders navigate complex challenges, protect their reputations, and communicate with clarity and purpose.

I’m David Imber, and for almost 25 years I’ve worked closely with organisations and leaders to help protect, shape, and strengthen their reputations. Over that time, I’ve advised across a wide range of sectors — public, private, and not-for-profit — and have worked both in-house and as an independent advisor. That breadth of experience means I bring not only a deep understanding of strategic communications, but also a practical, real-world perspective on the internal dynamics, pressures, and expectations that leaders face.

Throughout my career, I’ve supported clients through complex issues and high-stakes moments — from crisis response and media management to stakeholder engagement, brand positioning, and long-term reputation building. I’ve seen challenges from every angle, which allows me to offer calm, considered advice that’s grounded in both strategy and lived experience.

Whether you're facing immediate reputational risk or simply want to ensure your communications align with your values and goals, I work to understand your specific environment and provide solutions that are tailored, realistic, and effective. While I take pride in offering a personal, hands-on service, I also recognise that some challenges call for a broader team. Over the years, I’ve built strong relationships with skilled professionals in government relations, media strategy, and specialist areas of communications. When needed, I can bring together a trusted, responsive team to support larger or more complex projects — always with the same focus on quality, integrity, and strategic alignment.

If you're looking for support — whether it’s immediate advice or the early stages of a project — I’d be pleased to speak with you. Getting it right matters, and I’m here to help.